Saturday, June 10, 2006

Multimedia Processors target mobile entertainment devices

Based on ARM11(TM) platform, Models i.MX31 and i.MX31L deploy Independent Platform Security Architecture, which combines hardware and software security features. Smart Speed(TM) technology, with effective cycles per instruction (eCPI), enables 532 MHz processors to utilize parallelism to operate at equivalent performance of 3 GHz processor, while minimizing power consumption. On-chip image processing unit delivers up to VGA 30 fps video quality.

Consumers to enjoy longer playtime for power-hungry handhelds

AUSTIN, TX June 7, 2005 - Freescale Semiconductor (NYSE:FSL, FSL.B) unveiled the i.MX31 and i.MX31L high performance multimedia processors, designed to deliver a rich and long lasting mobile entertainment experience. Based on the ARM11(TM) platform and enhanced with Freescale's Smart Speed(TM) technology, the i.MX31 and i.MX31L processors maximize the effective cycles per instruction (eCPI) to create a new benchmark for power-performance mobile entertainment solutions.

OEMs seeking to capitalize on the burgeoning multi-billion dollar mobile entertainment market look for a multimedia processor that can handle intense, power-hungry applications. The processor must also protect high value mobile entertainment content. Consumers demand choices in affordable devices with more complex and sophisticated handheld games, and want to enjoy digital audio and mobile videos on-the-go without fear of the batteries dying too quickly. The i.MX31 processors offer the features for these and other mobile entertainment experiences.

Smart Speed technology with eCPI makes it possible for the efficient 532 MHz i.MX31 applications processors to take advantage of parallelism to operate at the equivalent performance of a 3 GHz processor, yet minimize power consumption. The lower the eCPI, the less demanding an application is on the CPU and the batteries; giving consumers the freedom to enjoy mobile multimedia entertainment like streaming video and interactive 3D gaming for hours far away from an alternate power source.

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