Tuesday, May 16, 2006
Video Decoder IP Core supports multiple standards
Enabling HD-DVD/Blu-ray decode and HD-Broadcast reception, PowerVR MSVDX HD-video core supports 1,080i/1,080p and 2,048 x 1,024 resolutions and may be configured to support single streams or up to 4 multiple streams. Unit also supports H.264, WMV9, VC1, MPEG-2, MPEG-4, DivX, and JPEG standards. Error recovery is enabled with logic to resist errors on reception of corrupted bit-stream. PowerVR MSVDX is synthesizable at minimum of 150 MHz in 0.13 [micro]m process.
HD-Video Core is Supported by Wide Range of Image Enhancement IP Launched at Embedded Technology 2005
Tokyo, Japan, 16th November 2005: Imagination Technologies, a leader in system-on-chip intellectual property (SoC IP), announces the immediate availability of the PowerVR MSVDX HD-video core. PowerVR MSVDX is a multi-standard high definition video decoder core enabling HD-DVD / Blu-ray decode and HD-Broadcast reception with maximised video-quality. Imagination provides a full range of technologies for HD-video applications. These technologies are going to be the battle ground for impressing customers with the next wave of HD screens.
PowerVR MSVDX supports up to 1080i/1080p and 2048x1024 resolutions and may be configured to support either single streams or up to four multiple streams. The decoder supports the wide range of decode standards including: H.264 (to High Profile), WMV9 (to Main profile), VC1 (to Advanced profile), MPEG-2 (Main profile), MPEG-4 (to Advanced simple profile), DivX (Certified), and JPEG. MSVDX can be configured with any subset of these standards, enabling effective management of codec royalty costs.
Mobile Electronics Profits Are Music to Dealers' Ears
LAS VEGAS - It is evident at this year's Specialty Equipment Marketing Assn. show that mobile electronics is one of the automotive aftermarket's fastest growing segments.
Some participants see that as an opportunity for new-car dealers to capture a piece of the action.
While much of the electronics market is owned by auto makers and the big box electronics retailers such as Best Buy and Circuit City, car dealers should consider getting in on it, says Keith Lehmann, vice president-car electronics div. for Kenwood USA.
"We have an opportunity for car dealers to form strategic partnerships with mobile electronics dealers," Lehmann says. "The partnerships allow dealerships to offer upgraded audio, video and navigation systems as dealer-installed options."
The car dealer sells the system and has its mobile electronics partner install it. Dealers have an advantage of rolling the accessories into the financing and warranty of the vehicle at time of purchase.
But dealers need to be careful with whom they choose to partner, Lehmann says.
He recommends that dealers seek partners with a wide range of products, strong installation facilities and capabilities along with strong problem-solving skills.
Lehmann suggests dealers ask to see a set of financials and do a walk through of the electronics company's installation facilities. Dealers also should evaluate how the company markets to their own customers.
"This really can be a long-term relationship and it should be," Lehmann says. "We've seen strong partnerships in which both companies direct business to each other."
A good electronics partner should help the dealer create multiple packages that are tailor-made to fit the both the vehicle and the customer, Lehmann says.
He also suggests dealers develop electronic packages in advance and then offer those to customers, rather than developing a package at the time of purchase.
"Dealers really should limit the choices," he says. "They're dealing with people who have a low awareness, and too many choices can lead to confusion."
Packages can simply be grouped as "good," "better," or "best," he suggests.
Also important is the merchandising. In-store kiosks that have an audio system with earphones can help demonstrate the packages capabilities.
Renesas Technology's SH-Mobile Application Processor Enables New Audio/Video Features and Offers 3D Gaming Platform for Mobile Phones
Renesas Technology America, Inc., a U.S. subsidiary of the new joint-venture semiconductor company established by Hitachi, Ltd. and Mitsubishi Electric Corporation today announced the SH-MobileV2 processor, a new addition to the SH-Mobile series of application processors for feature-rich next-generation mobile phones. The high-performance SH-MobileV2 processor offers an advanced 3D gaming platform with greatly enhanced image processing functions and enhanced performance for Java-based applications. The device is built on the popular SuperH(R) RISC architecture.
According to Brian Davis, director of business development at Renesas Technology America, Inc., "Mobile phone designs are becoming increasingly complex, driven by higher camera pixel counts, the growing popularity of video-mail and video-phone services, and the increasing sophistication of applications such as online gaming. To pack the added features and performance new phones need into fast, low-power application processors, Renesas leveraged technology from the successful SH-Mobile series to produce the SH-MobileV2 processor."
"With this device, our customers can build phones that offer smoother, faster moving image playback and recording and have advanced LCD screens that can display applications that achieve substantial visual impact. They can also offer a wider range of options based on advanced technology, developed at reduced cost. As a result, consumers will get a higher quality multimedia experience from their next-generation mobile products and are likely to be more willing to experiment with the innovative new services carriers can provide."
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