Automotive Mobile Audio Video

Low Profile Satellite Television Antenna Targets Van and SUV Markets

Datron/Transco Inc. today announced that its Mobile Electronics Division has signed a distribution agreement with Audiovox Specialized Applications LLC (ASA) for Datron's new low-profile CruiseTV(R) STS satellite television tracking system. Datron/Transco is a wholly owned subsidiary of Datron Systems Incorporated (Nasdaq:DTSI).

The agreement leverages Datron's industry-leading satellite tracking antenna technology and ASA's strong brand to bring in-motion satellite television programming to family vehicle segments of the automotive market. Measuring just 9-1/2 inches in height, the sleek, aerodynamic profile of the CruiseTV STS is designed to provide the ideal mobile entertainment solution for vans and SUVs.

Based on the agreement, the CruiseTV STS antenna systems will be included in ASA's Flexvision(R) product line. ASA will provide sales and marketing support, and Datron will provide technical assistance through its nationwide network of authorized service centers.

ASA is the leading supplier of mobile electronics equipment to all major vehicle outfitters for full-size vans, mini-vans, and SUVs throughout the United States. In 1999, ASA equipment was installed on 90,000 vehicle conversions.

"We are pleased to partner with ASA to bring high-quality digital audio and video programming to the van and SUV conversion markets," said Rick Carver, Mobile Electronics Division director. "Datron was the first to bring in-motion satellite programming to the RV, long-haul truck and bus markets, and through this partnership, we will be the first to bring that capability into additional segments of the automotive market. Vans and SUVs are popular family vehicles, and live satellite television will enhance the travel experience, especially on long distance road trips."

"The addition of the low-profile CruiseTV STS to our product line strengthens our position as the industry leader in offering the widest selection and latest technology in mobile electronics entertainment products to our customers," said Brent Barrow, ASA's president and chief operating officer. "We look forward to working with Datron to introduce live satellite television to our van and SUV conversion customers."

# posted by Medical Information : 4:32 AM