Saturday, July 29, 2006

Freescale Semiconductor Joins OMTP Group; Group Aims to Enhance Consumer Experience with User Interface Standardization Across Handheld Devices

AUSTIN, Texas -- Using advanced features such as mobile internet browsing or sending digital photos is still a challenge for millions of consumers worldwide. To make life easier, the Open Mobile Terminal Platform (OMTP) group was formed to promote the creation of common user interfaces across numerous advanced devices that are 2.5G and 3G compliant. Freescale Semiconductor, Inc. (NYSE:FSL) is now a sponsor participant of OMTP and is focused on helping network operators increase average revenue per user through greater feature utilization.

"Achieving simple, intuitive user interfaces is at the heart of customer satisfaction through smart mobile device design," said Franz Fink, senior vice president and general manager of Freescale's wireless and mobile systems division. "By bringing together leaders in network operations and the global mobile device value chain, the OMTP group will bring us all closer to true seamless mobility experiences for current and future generations of mobile consumers."

Freescale's vision for seamless mobility is an experience invisible to the user, allowing access to mobile multimedia content, protocols and services effortlessly, anywhere, without limits or boundaries or location restrictions. To achieve this vision, Freescale is creating smart, synchronized and connected wireless platforms, allowing for seamless handoffs between personal, local, and wide area networks.

Freescale Semiconductor provides a full portfolio of products to enable seamless mobility with a rich array of wireless connectivity and multimedia solutions. The Freescale portfolio includes the Innovative Convergence(TM) cellular platforms for 2G, 2.5G, EDGE, UMTS, and the highly integrated Mobile Extreme Convergence (MXC) architecture that combines wireless communications and processing functions around a single core modem with a shared memory subsystem. Freescale, a leader in 3G, is the first to offer High Speed Downlink Packet Access (HSDPA) on their third generation 3G platform.


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