Friday, July 14, 2006

LG Electronics Chooses SH-Mobile for Mobile Phone Handsets; SH-Mobile to Provide Support for Multimedia Functions in CDMA/GPRS/EDGE Mobile Phones Sold

TOKYO -- Renesas Technology Corp. today announced that its SH-Mobile(a)(1) application processor for 2.5G and 3G handsets will be incorporated into a new GSM/EDGE(a)(2) mobile phone model manufactured by LG Electronics and scheduled to be released in the United States this December.

This will bring the number of LG Electronics handsets incorporating SH-Mobile to six, including CDMA(a)(3) models and a GSM/GPRS(a)(4) model introduced in July this year. SH-Mobile provides multimedia functionality in LG Electronics' mobile phones, which are spread world wide, to realize a rich array of mobile services.

The new GSM/EDGE mobile phone incorporating SH-Mobile will be sold by Cingular Wireless, an American mobile phone operator. As the 3G service, EDGE is considered to mark the start of full-scale mobile phone multimedia capabilities in North America. SH-Mobile will play a key role in establishing a mobile phone multimedia culture in North America by delivering functionality including still digital photography, smooth video capture, high-quality audio playback, and playback of video content.

SH-Mobile is also used in the SV510, SV520, KV5100, and KV5200 CDMA handsets manufactured by LG Electronics. These have been introduced consecutively in South Korea since July 2004. SH-Mobile provides full support for the services offered by the two leading operators in South Korea(a)(5), the country where mobile phone multimedia services are most advanced.

SH-Mobile has low power requirements and implements high-grade functionality such as high-quality digital still photography at resolutions of 1 megapixel or better, MP3 audio playback, and streaming playback of MPEG4 video content.

In addition, the T5100 GSM/GPRS mobile phone model manufactured by LG Electronics features an internal antenna and a built-in megapixel camera. It is presently sold in China and a number of European countries including Russia and the Netherlands.

SH-Mobile has been enthusiastically received because it provides low-power operation and allows implementation of high-quality image processing and system configurations that are not dependent on a single communications standard. This is why it is used in a broad array of handsets manufactured by LG Electronics.


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