Saturday, July 08, 2006
Microtune Tuner Strategy for Mobile TV Leverages Core Technology, Market Leadership and Standards Expertise; Company Product Direction Encompasses Sin
INGOLSTADT, Germany -- In Europe last week for the kick-off of commercial mobile TV services and for the introduction of handsets using its tuner, Microtune(R), Inc. President and CEO James A. Fontaine revealed the company's product strategy to meet the needs of worldwide mobile/portable TV manufacturers for future radio frequency (RF) electronics.
"Leveraging our patented MicroTuner(TM) architecture, coupled with our market leadership in silicon TV tuner-chips and digital TV expertise, our product plan is to develop new multi-standard, poly-band, universal TV tuners that can help drive the development of the global market for mobile and portable TV," said Mr. Fontaine.
"We expect the commercial rollouts for the 2006 FIFA World Cup to serve as an excellent proving ground for mobile TV services. They will rigorously test the entire broadcasting system, while spurring interest, demand and deployments. We are proud that our DVB-H tuner technology is deployed in the LG Electronics' LG-U900 handsets that will be used in the Italian Hutchison (3) launch. As additional mobile TV networks are introduced worldwide, we believe that multiple mobile TV standards, as with other digital TV standards, will co-exist across regions or countries. We intend to support these multiple standards with our advanced tuner technology.
"Our goal is to provide high-performance tuners to as wide a market as possible, while permitting our customers to cost effectively develop multi-market end products. In the process, we expect to solidify a leadership position as the preferred RF supplier to major consumer electronics manufacturers."
According to Mr. Fontaine, Microtune plans to expand upon its existing ATSC, DVB-T and DVB-H-based products to develop universal tuners. They will be engineered as miniature single chips that support multiple mobile TV standards, while also easily enabling compact dual-tuner configurations for personal video recording and diversity applications. Anticipating the convergence of digital TV broadcast, multimedia and connectivity as part of the evolution of handsets and portable devices, the company also plans to investigate strategies to bridge its current tuner portfolio with expanded RF functions.
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