Automotive Mobile Audio Video

NEW YORK -- 10-City Tour to Feature The World Drift Championships, Auto Cross/Time Attack, Drag Racing, Car Show, Audio Challenge, Dyno Challenge, Gran Turismo(TM) 4 Challenge and More

PRIMEDIA Inc. (NYSE:PRM), the leading targeted media company, today announced the launch of a new automotive lifestyle event series, Hard Drive. Poised to be the premier car culture event in 2005, Hard Drive (www.harddrivelive.com) combines the most popular motor sport trends from around the world with key car culture/lifestyle elements in a fast-pace, engaging environment. Hard Drive leverages the formidable automotive expertise of PRIMEDIA. With more than 50 brands serving the automotive market, including Super Street, Import Tuner, Sport Compact Car, Hot Rod, Motor Trend, and European Car, PRIMEDIA has the broadest reach to automotive enthusiasts of any media company.

"Hard Drive represents the next evolution of dynamic driving events," said Howard Lim, senior vice president, group publisher, PRIMEDIA International Automotive Group. "We are combining the hottest automotive trends with the expertise of PRIMEDIA's titles to create an experience that will change the standard for automotive events."

The Hard Drive event series is home to the fastest growing motor sport in the world with the launch of the World Drift Championships (WDC), where the sport's top professional drifters compete for the championship title.

Hard Drive is a multi-dimensional, interactive driving and lifestyle event that also features officially sanctioned racing and show car competitions, a gaming pavilion, live music, DJs, model contests, a vendor midway and more. A main attraction of Hard Drive will be performance car test drives. These "ride 'n drives" will give attendees the chance to put new and future models of manufacturers' vehicles to the test on autocross tracks, including models such as the Dodge SRT 4, VW GTI and Jetta A5, among others.

To add to the excitement, Sony PlayStation(R) will crown the ultimate tuner in a national competition at Hard Drive. Challengers compete in the five Hard Drive automotive events plus, Gran Turismo(TM) 4, the real driving simulator competition, to win "Top Dog" honors.

# posted by Medical Information : 5:07 AM