Automotive Mobile Audio Video

HAUPPAUGE, N.Y. & TOKYO -- SMSC (Nasdaq: SMSC) and Renesas Technology Corp. (Renesas) today announced that they have reached a licensing agreement enabling Renesas to incorporate SMSC technology providing Digital Transmission Content Protection (DTCP) for DVD audio and video, including copy-protected DVDs. Renesas is also licensing SMSC's MediaLB technology, supported by SMSC's network interface controllers for its Media Oriented Systems Transport (MOST(R)). MOST is a de facto industry standard for automotive multimedia networking deployed by virtually every major European automaker.

Mandated by the rules of the DVD Copy Control Association, an organization including content owners, DTCP protects digital DVD audio and video transported over a network. MediaLB is the chip interconnect standard needed for connecting to SMSC's new network interface controllers for MOST. By licensing SMSC's HDL IP blocks for DTCP and MediaLB, Renesas will be able to integrate the technology into automotive Application Specific Standard Products (ASSPs) and Application Specific Custom Products (ASCPs) with seamless connectivity to all existing and upcoming MOST speed grades and physical layers, while enabling the transmission of digital content over MOST networks.

MOST multimedia networking technology enables new classes of multimedia applications in automobiles. It facilitates the efficient transport of real-time streaming multimedia, control and packet information over a single optical fiber or twisted pair wire, eliminating the need to run multiple wires throughout a vehicle, and enables automakers to decentralize infotainment functions into various components distributed around the vehicle.

"Renesas' selection of the MediaLB interface demonstrates the commitment of Renesas to supporting SMSC's multimedia networking technology," said Herbert Hetzel, Managing Director of SMSC's Automotive Infotainment Systems group. "Integrating DTCP functionality also enables Renesas to deliver new applications supporting the DVD Copy Control Association's requirements for securely transporting content over a digital network."

# posted by Medical Information : 3:50 AM