Saturday, July 29, 2006
Zoran Delivers 3D Audio and Dolby Digital AC-3 In A Single Chip; Consumers To Benefit From New Technology Providing Surround Sound Experience With Onl
SANTA CLARA, Calif.--(BUSINESS WIRE)--Jan. 9, 1997--Zoran Corp. (NASDAQ:ZRAN), the world's leading supplier of AC-3 decoders, announced today the industry's first integration of a Dolby AC-3/Pro-Logic solution with 3D audio on a single chip.
The ZR38600 is the only chip that offers ten extra MIPS of processing power and the built-in capacity to run both Dolby AC-3 and 3D audio algorithms simultaneously. Additional costly processors, with their required support chips, are no longer needed to bring the 3D audio experience to home or mobile entertainment centers.
Five leading manufacturers of 3D audio algorithms-Dolby Laboratories, Harman, Spatializer, SRS Laboratories and QSound Laboratories, Inc. have ported their algorithms to the ZR38600, giving equipment providers and implementers the opportunity to choose from a wide range of high-quality algorithms that best fit their systems and intended audience.
"For over 3 years Zoran has been offering systems providers premier platforms for all types of digital audio," said Paul Goldberg, vice president of systems solutions for Zoran. "Our new offering, the ZR38600, can bring the exciting experience of 3D audio to end-users with no extra component cost."
3D Audio Applications For End-Users
End-users, who employ their home entertainment systems for personal enjoyment, can experience five channel home theater sound with the use of 3D audio and only a pair of conventional loudspeakers, rather than using the four to six speakers currently required for surround sound. This means that an entire entertainment system can be placed on one side of a room and provide "movie theater" sound.
With the anticipated emergence of multichannel audio program sources, such as digital satellite television, Digital Versatile Disk (DVD) and High Definition TV, the number of 3D audio enabled entertainment centers are expected to increase rapidly in the future.
The market also expects to see new automotive and "boom-box" portable applications driven by the availability of multichannel audio DVD players. Zoran's flexible ZR38600 has been designed to support all of these emerging 3D audio applications.
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