Tuesday, August 22, 2006

Petersen Automotive Museum Teams with Al & Ed's Autosound's Mr. Mobile Electronics for an Evening of ''Xtreme'' Car Customizing; Al & Ed's Autosound S

In celebration of the union of the automotive and music worlds, Al & Ed's Autosound, Southern California's largest mobile electronics and communications specialist, and the Petersen Automotive Museum (Petersen), one of the world's largest and most innovative automotive museums, have joined to present an educational program dedicated to automotive customization and car sound systems. The event, entitled "Xtreme Your Ride: Customizing Car Sounds," will be held as part of Petersen's ongoing educational programs on Thursday, June 22nd, from 7 p.m. to 9 p.m.

Participants will learn from the industry's leading authority on the aftermarket market, Mr. Mobile Electronics, also known as John Haynes, the chief technology buyer at Al & Ed's Autosound, about the history, evolution and advancement of car sound systems, as well as see a vivid display of contemporary vehicles with elaborate customizations and experience today's cutting edge options available.

Event Details:
Thursday, June 22, 2006, 7 PM - 9 PM
Petersen Automotive Museum 2nd floor Racing Corridor
6060 Wilshire Blvd. (at Fairfax), Los Angeles, Ca 90036

"John and Al & Ed's Autosound are legendary leaders in the aftermarket business and an obvious choice to be a part of our ongoing educational programming here at Petersen," said Yunju Ray, Education Manager at the Petersen Museum. "As the originator of industry from their historical development of the first FM stereos and cassette decks for cars and the first automobile alarms, Al & Ed's Autosound has first-hand knowledge of how the industry has progressed over the past 50 years."

"The incorporation, and now customization, of audio equipment into automobiles has truly been a match made in heaven since Al Brotzky and Ed Ziontz pioneered the aftermarket industry back in the early 1950's," said Haynes. "Today's automotive market is defined by car customization and sound and video enhancements, especially in Southern California. Car manufacturers, dealerships and aftermarket chains are giving the consumer boundless options for personalization."

Educational programs are free for Petersen Automotive Museum members and is included in the general admission for non-members: adults $10, seniors & students $5, children $3, and children under 5, free. Tickets include admission to 2nd floor galleries. For information or reservations, call 323-964-6347.

About Petersen Automotive Museum

The Petersen Automotive Museum is a 501(c)(3) non-profit organization, a pioneer in automotive education, and one of the nation's largest and preeminent automotive museums. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles. Admission prices are $10 for adults, $5 for seniors and students with ID, and $3 for children ages 5 to 12. Museum members and children under five are admitted free. Covered parking is available for $6.00 per car. Museum hours are Tuesday through Sunday and holiday Mondays from 10 a.m. to 6 p.m. For general Museum information, call (323) 930-CARS or visit the Museum's web site address at www.petersen.org.

About Al & Ed's Autosound

Founded in 1954, Al & Ed's Autosound has grown to become the largest mobile electronics and communications specialist with more than 24 Southern California stores. As a recognized leader in the mobile electronics industry, Al & Ed's Autosound has been an instrumental partner in the pioneering of innovations such as FM radio for cars, cassette players for cars and the first car alarms, and is viewed within the mobile electronics industry as a barometer for the industry in Southern California.

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