Automotive Mobile Audio Video

CTIA-The Wireless Association(TM) announces the line-up of mobile entertainment events for the upcoming CTIA WIRELESS I.T. & Entertainment 2005, September 27-29, 2005 at Moscone West in San Francisco. Be there, as hundreds of exhibitors display the next evolution in wireless technology- bringing communication, organization, access and fun to the mobile consumer.

"Traditionally, we think of wireless phones as a unique communication device, something that enables us to stay in contact anytime, anywhere. However, these days wireless phones are much more than that. Over the past few years they've transformed into our all-in-one entertainment gadget allowing us to play games, watch TV, listen to music and so much more," said Steve Largent, President & CEO of CTIA. "Join us in San Francisco as we explore this 'fun side of wireless data' and take a glimpse at the future of mobile entertainment."

--  MECCA 2005 - Monday, September 26, 8:00 a.m. - 7:00 p.m.
      The Mobile Entertainment Content, Commerce & Applications
      Conference - or MECCA - will feature keynote speakers,
      supersessions, drilldown sessions and case studies examining
      the state of mobile entertainment through in-depth analysis,
      debate and discussion on the details necessary to succeed in
      the mobile entertainment marketplace. For more information on
      MECCA, visit www.billboardevents.com. MECCA is the Official
      CTIA Mobile Entertainment Conference produced by Billboard.

  --  CTIA Mobile Entertainment Keynote - Wednesday, September 28,
      9:30 a.m. - 11:00 a.m.
      Wireless content is making waves in the mainstream consumer
      market as mobile entertainment. Learn how major corporations
      and entertainment companies - including Warner Music Group and
      RealNetworks, Inc. - are staking out their territory and using
      wireless to enhance product and service offerings. There is no
      better way to gain this knowledge than to hear it from the
      mouths of the people driving the wireless industry toward the
      future. CTIA's Mobile Entertainment Keynote Session is a can't
      miss for attendees!

  --  CTIA Entertainment Track - Tuesday & Wednesday, September
      27-28
      Wireless entertainment content has become the standard bearer
      for mobile data success and opportunity, breaking through to
      the mainstream and capturing the interest of both consumers
      and brand owners alike. Including sessions on games, music,
      camera phones, and MMS, among other topics, the Entertainment
      Track will reveal the revenue-generating opportunities these
      innovative applications offer your company, as well as explore
      the technical and business issues affecting the space, such as
      piracy, content rating and development platforms.

  --  M-tertainment Pavilion - Showcasing the hottest mobile trends
      for downloading music, movie trailers, cutting edge video
      games, and much more! The mobile entertainment market is
      surging with new and untapped revenues and CTIA has created a
      place for up and coming companies to spotlight their services.
      This is a one-stop shop so you can stay on top of your game.

CTIA WIRELESS I.T. & Entertainment 2005, September 27-29, 2005 at Moscone West in San Francisco, CA, is a comprehensive wireless data event, which represents both sides of the industry - Enterprise and Consumer. From the Enterprise side the focus is on integrating wireless technologies into the enterprise and vertical business markets, such as healthcare, government, automotive, retail, etc. Additionally, the show reflects the explosive growth in wireless entertainment - encompassing everything from mobile content to digital cameras and interactive games.